Real founders. Real businesses.
Behind the Business celebrates entrepreneurship and shares the untold stories of the people behind great businesses. It's a relaxed, honest conversation about how you built what you built, how it really runs, what's hard right now, and where you're taking it next.
Your host is David Storer, founder of Apollo AI. He has built and sold a company of his own, so the questions come from someone who has been in the chair. No gotchas and no hard sell. The goal is an episode you're proud to share.
Four acts, about 45 minutes
Every episode follows the same shape, so you always know where you are.
Founder story
About 8 minutes
- Where it all began
- The moment you went all in
- What drives you
Business breakdown
About 12 minutes
- Who you serve and what they buy
- Where your clients come from
- How the business runs day to day
Challenges
About 12 minutes
- The hardest part right now
- Lessons from tough seasons
- Where tech and AI help, or don't
What's next
About 6 minutes
- Where you're taking the business
- Your next big move
- Where people can find you
A full content pack, made for your audience
We do the editing. You get everything ready to post, built for the people you sell to, not just ours.
- The full episode, professionally edited, with your name and title on screen.
- 6 short clips chosen for your buyers, captioned and ready for Instagram, TikTok, LinkedIn and YouTube Shorts.
- Suggested post text for every clip, written in your voice.
- Your raw solo feed: your own camera and audio only, so your team or editor can cut anything else.
- A cover for every clip, in the show's look.
- Quote cards from your best lines, for posts and carousels.
- A "Featured guest" badge for your website and LinkedIn.
- Promotion on the show's channels, tagging you.
Examples. Your face, your name and your best lines go here.
What Lindsey got
Lindsey Wander runs WorldWise Tutoring: over 100 tutors and families around the world. Here's her episode and everything that came with it.
▶ Watch the full episode
6 clips, made for her buyers
Each one cut for the parents Lindsey sells to, captioned, with its own cover and post text.
3 thumbnails, tested against each other
YouTube shows each version to viewers and keeps the one that gets the most clicks.
How it reaches you: one link
Recording is remote and easy
How it works
- We record on Riverside in your browser. You'll get a link; nothing to install on a laptop. Chrome works best.
- Book an hour: 10 minutes to settle in and check sound, about 45 minutes of conversation.
- Anything you want kept off the record, just say so, before or during. It stays out.
Look and sound your best
- Light in front of you: face a window or a lamp, never sit with a window behind you.
- Camera at eye level, with a little space above your head.
- Headphones or earbuds and a quiet room. A plain or tidy background.
- Plugged-in laptop and a steady connection. Close other apps.
Worth thinking about before we talk
The moment you started, the decision that changed the business most, where your clients come from today, your biggest challenge right now, and what you want the next two years to look like. No need to prepare answers; the best episodes sound like a conversation.
What happens next
Good to know
Does it cost anything?
No. Being a guest is free, and the content pack is yours to keep.
Can I use the clips in my own marketing and ads?
Yes. The clips, covers and your raw solo feed are yours to use on your own channels, including ads.
Will I be pitched anything on the show?
No. The conversation is about you and your business. Nothing on air is a sales pitch.
What if I say something I don't want published?
Tell us, during or after the recording, and it stays out of the episode and the clips.
I've never done a podcast. Is that OK?
Completely. David leads the conversation, and anything that doesn't come out right gets edited out.
Let's tell your story
Reply to David's invitation with two or three times that suit you, and you'll get a Riverside link and a calendar invite.
